Challenges

Excelsior Education is a leading educational consultancy specializing in guiding students, primarily from Mauritius, to study in Australia. The organization offers services including career counseling, university applications, visa assistance, and post-study opportunities.

In 2024, Excelsior Education sought to expand its reach, enhance brand recognition, and generate quality leads. They partnered with The Miki Farmer Studios, a cutting-edge marketing agency, to achieve these goals.

• Low Brand Awareness: Despite its strong offerings, Excelsior struggled to build recognition among students in Mauritius.

• Limited Digital Presence: Their social media engagement was minimal, leading to missed opportunities to connect with prospective students.

• Low Lead Generation: Excelsior primarily relied on offline referrals and word-of-mouth, which limited their ability to attract a steady stream of clients.

• Competitive Market: The education consultancy space is saturated, requiring differentiation to attract students.

• Solutions Provided by The Miki Farmer Studios:

  1. Strategic Social Media Campaigns:

     • Developed monthly content calendars, featuring:

       • Tips for international students.

       • Course promotions (e.g., cookery, hospitality, and business).

       • Testimonial highlights showcasing student success stories.

       • Awareness campaigns about post-study work opportunities and side hustles in Australia.

  2. Innovative Marketing Campaigns:

     • Launched a Christmas Giveaway Contest offering a cash prize of Rs 5000 to increase page likes and engagement.

     • Created targeted ads for special promotions, such as visa fee reimbursement offers with partnered institutions like Auscannus College.

  3. Localized Content:

     • Tailored campaigns to the Mauritian student market with culturally relevant messaging.

     • Highlighted unique selling points, such as Australia's high minimum wage, demand for skilled workers, and easy pathways to permanent residency.

  4. Enhanced Visual Content:

     • Designed professional Canva templates for event promotions, testimonials, and educational posts.

     • Incorporated dynamic visuals and infographics to boost engagement.

  5. Lead Generation Focus:

     • Transitioned from relying solely on offline referrals to a digital-first lead generation strategy.

     • Set up WhatsApp Chat Links for direct communication with prospects.

     • Devised CTAs encouraging immediate inquiries and bookings.

• Results

  1. Increased Engagement:

     • Social media followers grew by 45% within 3 months.

     • Engagement rates surged with viral posts on budgeting tips, career planning, and side hustles in Australia.

  2. Lead Growth:

     • A 60% increase in inquiries from prospective students.

     • Successful event promotions, including the SaveMax Family Shopping Day, brought dozens of new leads.

  3. Student Success:

     • Highlighted student testimonials improved credibility and trust among the audience.

     • Example: A testimonial video featuring Aditi, a student who successfully enrolled in a business program in Perth.

  4. Brand Recognition:

     • Excelsior Education became a recognized name among Mauritian students seeking education in Australia.

     • Collaboration with institutions like AIWT positioned them as a key player in the industry.